Scope & pricing
We quote the research, analysis and workshops around your brief. Paid research, data licenses, creative and media are identified separately, with milestones and fees agreed before work starts.
Amrak services
Audience & Growth Strategy
Know who to pursue. Know what to do next.
Choose your next investment with a clearer picture of the people behind it. Get audience research, priorities and a practical activation plan.
Discuss an audience briefThe work, made concrete
A recommendation your team can use.
- Audience & market research
- A focused research question, source plan and synthesis of customer evidence, market research and channel analysis—with findings and gaps clearly separated.
- Segment profiles
- Profiles of needs, motivations, decision roles and channel behaviors, distinguishing evidence from hypotheses.
- Opportunity priorities
- Ranked audience and channel opportunities, with the rationale and tradeoffs behind each recommendation.
- Messaging brief
- Audience-specific messages and communication priorities to guide creative. Production can be scoped separately.
- Activation & measurement roadmap
- Recommended tests, channel roles and success criteria, with the data, rights, creative and setup needed to activate them.
Public work: audience to activation
Capitanes del Futuro
A P&G and Major League Soccer program connecting soccer families through events, content, integrated media and retail. Recognized with the 2023 HPRA CSR Communications Campaign award.
Explore the public Capitanes case →What you bring
Bring the decision, your goals and markets, existing research and channel reports, timing and budget range. We confirm research permissions and any data licenses in the scope.
From brief to agreed outputs
- 1. Define the question. Agree the decision, research boundaries, available evidence and deliverables.
- 2. Research & synthesize. Review sources, develop segment hypotheses and discuss gaps with your team.
- 3. Prioritize & brief. Present the opportunities, messaging priorities and activation options for review.
- 4. Plan the next test. Agree what to measure, who owns implementation and which follow-on work needs a separate scope.
How we evaluate the work
Agree the questions and evidence standards first. Evaluate the recommendations against those questions, then define campaign test metrics if activation is included.
Ownership & handover
Your scope names the research summary, profiles, messaging brief and roadmap you receive. Raw data, editable files, reuse and ongoing access depend on consent, licenses and the agreement.
Start with the decision, not a data deck.
Share what you want to change. We will help define the brief and scope.
Discuss an audience brief