LATINO VALUES
Reinforce the importance of Latino values for professional and personal success
ROLE MODELS
Facilitate access to Latino role models and visibility to career opportunities across the soccer ecosystem (if you can see it, you can be it)
HANDS-ON EXPERIENCE
Provide opportunities for hands-on experiences, skill development and scholarships to pursue the careers they are interested in
HEALTHY HABITS
Help develop healthy habits essential to peak performance on and off the field
The Issue
Hispanics make up 19% of the US population, yet only 4.3% are represented in leadership roles in American corporations.
Why?
These are the barriers faced by young Latinos in their journey towards college:
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THEY DON'T ENROLL: College enrollment ratio for Hispanics is the lowest at 56.2%
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THEY DON'T STICK IT OUT: The college dropout rate for Hispanics is almost 55%, vs. 38% for non-Hispanic Whites
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THEY DON'T GRADUATE: Hispanic college graduation rates continue to be the lowest of all ethnicities
Sources: 2020 US Census | ExcelenciaInEducation.com | GWI 2023
Components of the Program
Media
Amplification
In-Person
Events
Retail Activation
recap video
Results
Retail
4 Retailers
1,105+ Stores
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Community
11 Local Clubs
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Paid Media
TV, Sports Marketing
40-50% USH Reach
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Impact
200+ Kids Live,
1,500+ in Digital Program
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Live Audience
1.6M per Match
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PR Coverage &
Earned Media
60M+ Impressions
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